Business Philosophy Archives

Understand your Brand Essence

Brand Strategy, Branding, Business Philosophy, Marketing Strategy

To build a brand you need to build the “brand experience”. Your brand is the ‘tangible and intangible’ aspects of your business. However, to build a brand you first have to decide what your brand is going to be. What are those tangible and intangible aspects or...

Making A Movie In Oshawa

Business Philosophy, Small Business

B-Zinga and its staff are very pleased to be sponsors of the #MadeInOshawa movie – Masters of Romance. This fun fantasy, romantic comedy will be shooting at the end of May in downtown Oshawa and will also feature our co-working space CORE21, who have provided the...

Make Your Marketing Easy To Scan

Business Philosophy, Graphic Design, Marketing Message, Website Design

We have the attention span of a goldfish! In today’s busy world of information, it is hard to take it in everything. They say our attention span is now shorter than a goldfish – I am not sure about that, but I do know, it is hard to get your message out there. With...

What’s in a name?

Branding, Business Philosophy, Entrepreneur, Small Business

Why B-Zinga? I heard the word a long time ago from TV show Big Bang Theory. While Sheldon (the character who says it) says it when he tells a joke, he is saying, “Got ya”. And that is how I see it – GOT YA! This is how I see marketing. There is a lot of noise out...

Learn more about me!

Business Philosophy, Marketing Strategy

I have many stories to tell of where I am from, where I have traveled and where I want to go. And one thing you can say about me is I am dedicated and passionate! I am passionate about my family’s happiness, my pets’ well-being, the beer I drink plus the...

Look the part and talk the talk!

Branding, Business Philosophy

As we start a New Year everyone looks ahead and thinks what to do for the upcoming year. I am not talking about New Year resolutions, but what we want to achieve for our businesses. What I want is to do this year, is help local businesses in Durham Region create...