If think EVERYONE is your target market, THINK again!
Why does your business need a Marketing Strategy?
If you do not have a strategy for the marketing you are wasting your time and money. It is like going on a road trip without a map and thinking you will get somewhere – on time, within budget and to the right destination. Think about it – can you?
It is important to align your marketing strategy with your business goals – what do you want to achieve, who are your services for, why are you in business, how are you going to achieve sales and where you want to be in 1 year, 5 and 10 years from now.
A marketing strategy grows out of your business value proposition. The value proposition should be the driving force for your key message and communication, as it summarizes your competitive advantage (what you offer to your customers that others do not). You need to know what you offer and to whom to build growth for your business.
What We Offer – Marketing that Works
We work with you to create a marketing strategy that focuses on business goals and the value of your services. The strategy is driven by key components of the business such as its value proposition and target market. This how we can help build your brand and develop an effective marketing plan.
The Marketing Plan
On determining your marketing strategy, we can build and implement an actionable marketing plan, determine your marketing message and identify the appropriate marketing tactics that will work with your buainess, so we can communicate effectively to your potential customers.
The Marketing Plan is a set of detailed actions that answer questions:
- Which marketing tactics you should use
- Who are you customers
- Where are your customers
- What will you say to your customers
- What do you want your customers to do
- When will contact them
- How will measure if you have reached your customers
On implementing the marketing plan, we will monitor results, tweak as necessary and ensure that the you get the best results from all marketing activities.
REMEMBER: to see the results from your marketing may take time. If you do it for a week and then change the strategy you will NEVER see the results. This is why we set goals and targets, so we can tell if your marketing plan is working. And with tools in place that help with measuring customer engagement and purchasing patterns we can adapt the marketing accordingly.
Do not let another day go by wasting money on marketing that does not and simply will not work as you do not have a strategy for YOUR business!
- Marketing Strategy
- Marketing Plan
- Marketing Review