Drive your IDEAL customers to a desired CALL TO ACTION!
Digital marketing gives small businesses the ability to market themselves in a creative, cost effective and timely manner to their ideal target market. However to make it effective you need a strategic plan to ensure you are sharing the right message. The tactics and tools that can be used with digital marketing includes social media management, website design, content marketing, blogs, email marketing, Search Engine Optimization (SEO), web banner ads, paid search (SEM or Search Engine Marketing), mobile marketing and social media advertising.
Digital Marketing Campaigns
Digital marketing today relies very heavily on content marketing. Content marketing is key to creating engagement with your customers. The strategy of ‘inbound marketing’ is to have potential customers WANT to hear what you have to say. They sign up, follow, like and share your content as they are interested in your story, your offering and your value. The tactic you should use will depend on who you are targeting and what you are offering. B-Zinga will work with you to build a digital marketing plan that will build your brand and increase your revenue.