Launch the brand of a new microbrewery in a young craft beer market located in rural Australia. Develop a strong visual image and build brand recognition. The product was all-natural, preservative free with a range of beers that targeted discerning male and female beer drinkers.
Brewery outgrew its capacity within four years. Developed an image of a success and being a substantial-sized brewery that was a major contender in the craft beer industry.
Develop the brand so that is showed quality beers that were all natural, preservative and chemical free. The beer was flavoursome and was onsidered to be a quality product that could be matched with food like wine. There was a range of seven beers that would be suitable many customers with discerning palettes.
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