Your BRAND is one of the most important ASSETS your business owns
What is Branding? It is your Business Personality
Branding is often something entrepreneurs forget or simply do not see the importance of. Most people think that branding is just a logo, however it is much more than that.
Your brand is your first and lasting impression with your customers. It is everything you say and everything you do. It is an emotional connection with your customers and it is visual and written communication that influences what people think about your business. While you cannot control what people think, you can influence what they think about you with every interaction you have with current and potential customers by using your brand.
We will work with you to develop your marketing message, materials, and tools required to communicate your offerings to your target customer. We aim to give you a great first impression and professional ‘online presence’ so that your business stands out in today’s busy business landscape. This includes logo design that projects your business personality, website design, marketing collateral, content creation, setting up your social media sites, digital and email marketing, social media management and much more.
A strong brand will:
- Develop name recognition
- Projects trust and credibility
- Gives you the ability to demand a premium price
- Improves customer loyalty
- Reduces competition
- Offers market protection
- Attracts higher caliber of clients and employees
Now you have the assets, you need a marketing strategy that includes consistent focused messaging to drive your customers a desired action – purchase.
- Business Name
- Mission Statement
- Vision Statement
- Personality and Voice
- Colour Pallet
- Font Pallet
- Business Card, Letterhead
- Marketing Materials